WorldRemit Survey Identifies Migrant Challenges Behind Celebrating Mother’s Day on Different Dates Globally

Yaounde, May 28, 2023 – A new survey from WorldRemit, a leading digital remittances company within the Zepz Group, has found that 44% of migrants wish that Mother’s Day was celebrated on the same day around the world - pointing to the cultural difficulties faced by those who live in a different country to their mother.

Mother’s Day is celebrated on different dates across the world, ranging from the second Sunday of February in Norway to the 15th of October in Malawi.

The multi-country survey was conducted in February with 3,000 participants, with a focus on understanding how migrants celebrate their relationship with their mothers. 

               Mother’s Day Timings 

The most popular dates for Mother’s Day celebrations are the fourth week of Lent in March (such as in the United Kingdom and Nigeria) and the second Sunday in May (such as in the United States of America, South Africa, and Australia). In Cameroon however, Mother’s Day is celebrated on the last Sunday in May. 

The survey found that while 95% of respondents celebrate Mother’s Day, nearly a quarter (23%) agree that it is easy to forget when Mother’s Day is celebrated in their family’s country of origin.

While the majority of respondents (44%) celebrate Mother’s Day on the day their country of residence celebrates, over a third of respondents (35%) noted that they celebrate Mother’s Day twice a year; recognising the celebratory date in their family’s country of origin, in addition to the country they currently reside in.

44% of respondents agree that they wish that Mother’s Day was celebrated on the same day around the world.

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[The most popular dates on which Mother’s Day is celebrated across the world] 

                 The Impact of Mothers 

WorldRemit knows that mothers and motherly figures serve as the golden thread through many of our lives, often shapeshifting as our confidante, advisor, friend, and caretaker. 

WorldRemit’s survey found that 97% of respondents agree that their mother has been influential in shaping them as a person. In addition, 97% of respondents agree that their mother had helped them to get to where they are in their lives currently. Finally, 96% of respondents agree that their mother supports them in their life choices. 

When asked to describe their mother in three words, responses from participants included “trustworthy”, “devoted”, “strong”, and “selfless.”

              

                 Gifting on Mother’s Day 

WorldRemit’s survey revealed that the most popular way to celebrate Mother’s Day is by sending a gift, which 72% of respondents stated is how they would mark the day. Other popular celebrations included eating out and a family visit.

Flowers were revealed as the most popular gift choice, with 63% of respondents citing that they planned on giving flowers on Mother’s Day. 57% of participants noted that they would be sending their mother money on Mother’s Day.

This Mother’s Day, WorldRemit encourages you to celebrate your mother or motherly figure; perhaps by sending her a small gift, or written note of appreciation to say, “thank you”.

To all mothers in Cameroon and around the world, WorldRemit thanks you for making a world of difference.

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Notes to Editors: 

Methodology 

International money senders aged 18 and above voluntarily responded to a 22 question survey in February about the role of their mother in their lives and their remittance behaviors. 

The survey took place on the Attest platform and resulted in 3,000 responses from people who celebrate Mother’s Day in the United Kingdom, Australia, Canada, and the United States of America. Those who responded that they do not celebrate Mother’s Day were exited from the survey to create a viable participant base.

No quotas (e.g. gender, age) were set for this survey so results are not intended to be nationally representative.

                     About WorldRemit

We are a leading global payments company and, along with Sendwave, part of Zepz, a group powering two global remittance brands.

We disrupted an industry previously dominated by offline legacy players by taking international money transfers online – making them safer, faster and lower cost. We currently operate in more than 5,000 money transfer corridors worldwide and employ over 1,200 people globally.

Sending money with WorldRemit is 100% digital (cashless), increasing convenience and enhancing security. For those receiving money, we offer a wide range of options, including bank transfer, cash pickup, airtime top up and mobile money.

Backed by Accel, TCV and Leapfrog – WorldRemit’s headquarters are in London, United Kingdom, with regional offices in the United States, Poland, Canada, Australia, Hong Kong, Singapore, Malaysia, the Philippines, South Africa, Somaliland, Uganda, Kenya, Rwanda, Tanzania, Zimbabwe and Belgium.

www.worldremit.com

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